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EICMA:  "The Milan Show"

Show Owners/Organizers:  ANCMA

(Italian Association of Bicycle and Motorcycle Industry Manufacturers)

Founded: 1920 - First edition of the Show was in 1914.

The limited company EICMA is the marketing tool of Confindustria ANCMA, the National Association of Bicycles Motorcycles and Accessories, through which Italy consolidates its role on the international scene.


EICMA 2014 Show Statistics:

-Attendance improved by 14.7%, which means that 628,600 visitors;

-EICMA played a key role in terms of B2B opportunities. The exhibitors were able to count on the presence of 45,910 trade visitors, about the same number as last year. As for their areas of origin, 69% came from Europe, 9% from the U.S., 19% from Asia, 2% from Africa and 1% from Oceania;



Fiera Milano RHO  (Milan Convention Center)


November 17-22, 2015

Trade/Press days:  Nov. 17-18, 2015

Consumer Days:  Nov. 19-22, 2015

This year the EICMA show will be held in pavlions 9, 11, 13, 15, 22 & 24 at the West End of the Fieramilano -RHO Exhibit Center.


Exhibiting at the Milan Show in the US Pavilion

Here is the basic design of the US Pavilion "turn-key" booths.  The space will be sold in increments of 16 square meters (4 x 4 meters -- aproximately 12 x 12 feet).  The booth will include:  back walls, company signs, carpet, table/chairs, reception counter, locking closet, shelves, and wastebasket.  All booths will also come with lights and electricity, along with a strip plug for laptops, etc.


Show Information

US Pavilion

Trade /Press Days: November 17-18, 2015       -      Consumer Days:  November 19-22 , 2015   -    Milan, Italy