It's time to reserve your space in the US Pavilion!! (see below)
(Group Photo of US Pavilion 2010)
US PAVILION – 2012 EICMA
The International Motorcycle Exhibition
Milan, Italy – Nov. 13-18, 2012
It’s time to reserve your space for the Milan Show! I hope business is on the upswing for your company and I’m looking forward to the possibilty of working with you this year. Being the most important international motorcycle show in Europe this year, and being the 70th edition of the show, the 2012 EICMA promises to be bigger and better than ever……but all the good spaces are also going fast!!
I am Vince Marazita, the North American Representative for the Milan show and I’m here to help you in deciding whether the Milan Show is the right match for you. If you’re looking to expand into EUROPE or to increase your market presence there…..then we invite you to consider exhibiting at the 2012 EICMA show.
I’m happy to announce that, once again, the US Department of Commerce has certified our US Pavilion and the EICMA Show as the most important Motorcycle Show in Europe again this year. This certification will help for two reasons:
1. We will be assisted by the US Department of Commerce and the US Consulate Offices in helping with matchmaking in Europe
2. This certification is also very important for those of you applying for State Export Development Grants towards your exhibit expenses (some States offer as much as $2500 towards exhibiting at the EICMA).
Date & Show Statistics from 2011:
1. Date of the show this year: November 13-18, 2012 (first two days are press day and the trade days and then it opens to consumers)
2. N. of Exhbitors/Brands: 1,462; exhibitors come from 43 different countries
3. N. of Trade Visitors: 54462; 21442 come from 122 countries
4. N. of Total Visitors: 534,000 over the 6 days of the show
5. N. of Accredited Journalists (2011): 3600
6. Net exhibition area: Over 600,000 squre feet (60,200 square meters)
7. Outdoor demo and tracks: 800,000 square feet (80,000 square meters)
I recently received contract for the American Pavilion , and it’s time to send in deposits if you’d like to be in the US Pavilion We will give last year’s exhibitors the priority in choosing space over the new exhibitors, and space will be assigned on a first come first served basis for new exhibitors.
We are keeping the pricing the same as last year (230/sm for a linear booth; 250/sm for a corner booth) and we’ve kept the option of bringing your own booth and using the pavilion services (170sm) which include: an interpreter for the pavilion, wi-fi station, catering, and email blasts to trade visitors of your pre-show press releases.
LOCATION / LOCATION / LOCATION
We plan on being in Hall 2 across from Harley again this year. The deadline for the deposits will be March 31, 2012 and for the final payment for the American pavilion, July 31, 2012.
I’ve attached a copy of the US Pavilion Contract if you don’t have it already, along with a copy of the show brochure. As I mentioned, it’s time to pay the deposit to ensure that you’re one of the first to pick space when I have the final floorplan. We’ll be creating the final floorplan depending on the amount of space each US exhibitor requests.
COSTS / DEPOSITS
I enclosed a cost estimator for the total costs and the deposits, so feel free to use it. Basically, here are some examples of total costs
Total TURNkey cost (with taxes & fees) EURO
Deposit with taxesdue now
12 square meters linear
2860Euro (approx. $3,861 at 1.35 exchange)
580 Euro ($783)
16 square meters corner
4,100 Euro ($5535)
740 Euro ($999)
48 square meters corner
12,100 EURO ($16335)
2120 euro ($2862)
(if you’d like to know the approx. US$$amount multiply by the current exchange rate of 1.35)
The easiest way to pay deposits and the final bill is via credit card going to the following link: www.fieramilano.it
-Go to the EXHIBITOR section (under Who are you? On the home page)
-GO TO THE ONLINE Payments Section (about halfway down the green tabs)
- Choose Advance Payments
-In the TRADESHOW pull down menu choose EICMA MOTO 2011
-In the Registration references write: American Pavilion
If you interested in joining the US Pavilion you should email me:
1. A scanned copy of the first page of the signed contract
2. Forward a copy of the receipt of payment for the online Deposit, once you get it.
In your emails, please let me know what your first few preferences are for your booth space on the enclosed floorplan too! We will probably be changing it, but this is what we have to work with right now.
Thanks again and I hope to hear from you soon. Again, we’ll be accepting deposits through the end of March and I would guess that we should have our final space assignments by the middle of April.
Feel free to call me if you have any questions!
Ciao for now!
North American representative of the EICMA
c/o Marazita & Associates
22211 Vanowen Street
Canoga Park, CA 91303